Our Story

Born at the Border.
Built on Expertise.

Supply Chain ProAdvise LLC was established in El Paso with a singular purpose: to be the most knowledgeable, reliable, and client-focused logistics partner serving the U.S.–Mexico trade corridor.

Supply Chain ProAdvise facility El Paso TX
Our History

A Decade of Cross-Border Logistics Excellence

Supply Chain ProAdvise LLC was founded in El Paso, Texas — the largest land port of entry on the U.S.–Mexico border and one of the most strategically important freight corridors in North America. From day one, our mission was to provide businesses on both sides of the border with the logistics expertise and execution they need to compete and grow.

We began as a freight consultancy helping maquiladora operators and U.S. manufacturers navigate the complexities of cross-border trade. Our deep understanding of customs regulations, C-TPAT requirements, Mexico transportation law, and cross-border documentation quickly earned us a reputation as a go-to resource for companies doing business in the El Paso–Ciudad Juárez bi-national region.

Over time, we expanded into full freight brokerage, third-party warehousing, transloading, and a broader nationwide logistics operation — all while maintaining our roots in El Paso and our expertise in cross-border supply chain management.

Licensed Freight Broker FMCSA Authorized C-TPAT Knowledgeable Texas LLC
Our Journey

Key Milestones

Each chapter in our growth reflects deeper capability and a broader ability to serve our clients.

Founded

Supply Chain ProAdvise Established

Incorporated in El Paso, TX. Launched as a supply chain consultancy focused on cross-border trade and maquiladora logistics for the Paso del Norte region.

Year 2

Freight Brokerage License

Obtained FMCSA broker authority, enabling us to match clients with vetted carriers across the U.S. and coordinate cross-border freight directly.

Year 4

El Paso Warehousing Facility

Opened our first warehouse and transloading operation near the border, providing clients a critical last-mile and customs-staging solution in El Paso.

Year 7

Nationwide Network Expansion

Expanded our carrier network to cover all 48 contiguous states, enabling us to serve clients with complex multi-state distribution needs.

Today

Full-Service Logistics Partner

300+ monthly shipments, comprehensive cross-border expertise, and a growing consulting practice serving manufacturers, importers, and distributors nationwide.

Our Mission

What Drives Us Every Day

Our mission is to be the most trusted cross-border logistics and supply chain consulting partner in the El Paso region — and a reliable resource for businesses operating anywhere in the United States.

The U.S.–Mexico trade corridor is one of the most complex and high-stakes freight environments in the world. We exist to help our clients navigate it with confidence — reducing customs delays, lowering transportation costs, and building supply chains that are resilient and efficient on both sides of the border.

Our Vision

"To be recognized as the premier cross-border supply chain solutions provider in the El Paso–Ciudad Juárez corridor and a trusted logistics partner for businesses operating throughout North America."

Core Values

The Principles Behind Every Decision We Make

Our values are the operating standards that define how we serve clients, work with carriers, and build our team — every day.

🎯

Expertise

We invest heavily in developing and maintaining deep knowledge of cross-border logistics, customs regulations, and supply chain best practices so our clients don't have to.

🔍

Transparency

Clear pricing, honest communication, and proactive problem-solving. No surprise charges, no runaround — just straightforward answers and results.

⚙️

Precision

In cross-border logistics, details matter. We approach every shipment and every consulting engagement with the thoroughness and accuracy the environment demands.

🤝

Partnership

We treat our clients as long-term partners. We invest in understanding your operation so we can consistently deliver solutions tailored to your specific needs.

🛡️

Integrity

We operate with complete honesty in every transaction — with clients, carriers, and customs authorities. Compliance and ethical conduct are non-negotiable.

🌎

Global Thinking

We understand that supply chains are increasingly global. We bring international perspective and cross-border fluency to every client relationship.

Leadership

The Team Behind ProAdvise

Our leadership team brings decades of combined experience in cross-border freight, international supply chain management, and logistics consulting.

EP

Eduardo Prieto

Chief Executive Officer
CM

Carla Medina

VP of Operations
JV

Jorge Vargas

Director, Cross-Border Freight
RN

Rachel Norton

Head of SC Consulting

Partner with El Paso's Cross-Border Logistics Experts

Reach out to our team today to discuss your freight needs or schedule a supply chain consultation.

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